I recently found this great article from SearchEngineWatch.com the deals with the best practices for SEO. Article link. It goes over some of the basics that beginners can take into consideration when deciding on their SEO strategy. Having a strategy when it comes to your SEO, will help businesses build organic traffic for long term presence on Google.
The article encompasses these 4 principals:
1. Subject-matter expertise
2. Information Architecture
3. Technical Implementation
4. Marketing
Take a look at the article and let me know what you think
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