The proof is in the pudding...

With today's economic situation marketing dollars are getting tighter and tighter. I found this article that shows that US ad spending is down 14% but Internet spending is seeing gains. I have been in the marketing space for many years now and I agree with the article.



http://www.dmnews.com/US-ad-spending-down-14-in-first-half-but-FSIs-and-Internet-see-gains/article/149076/?DCMP=EMC-DMN_iMktingNewsDaily



Over the past few months I have been trying to break ground in a new market; Phoenix, AZ. My previous experience with east coast business owners has shown me that they are moving their ad dollars onto the internet. I have seen the same migration with my west coast clients.



What I have seen concerning the advertising campaigns is that the majority of these clients spend a majority of their online budget on SEM or SEO. That proves that advertisers are wanting more proof that their ad dollars are working, ROI.



Unfortunately, I have noticed that the business owners truly do not know how to maximize their online presence. They are growing their online presence, but they truly do not know what they are getting themselves into. For example, one of my clients spent a good portion of his budget on a SEM campaign, not knowing how to truly optimize the exposure. After a few months, he quit his ad campaign and has become internet leery.



For an effective online campaign and for profitable results I recommend that before a company invests money into a online campaign, that they gain a basic understanding on how their user interacts with the Internet.



If you or you know of some educational articles concerning online marketing tricks, please send them my way. I would like to share them with my clients.



Remember when you sell an advertiser; the proof is in the pudding- make sure deliver on your promises.